POV
Category: Products, PrototypesLetters Are My Friends wants to create the first real 3D Font. In a lot of typefaces there is always the 3D depth layers simulated as a static visual component in i.e. a blockstyle or some shadowing etc..- But what if there would be a way to leave the flat 2D design of a font? And what if the 3D component would really be an interactive part of a typeface, which could be set up by the designer depending on which perspective he might need right now: the topshot or rather a frog’s perspective? With heavy shadowing or without?
As Letters Are My Friends are very familiar with computer generated images in 3D, and know the versatile effects you get when you move the camera perspective on 3D type, we would love to dig into and figure out the complex engineering of a flexible and dynamic 3D font universe. The aesthetic of this font would be sculptural characters rather than a flat graphic. There should be full access to 3D features by choosing your camera-angle the way you like it. Within this font there will be a whole 3D character universe technically programmed.