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The company started to expand in new frontiers of the toy industry. Four decades ago LEGO did start to target young women with the intro to probiotics benefits of furnishings and dollhouses; in 1974 it introduced its first human being figures, called Minifigures; and in 1979 this expanded in space with sets showcasing astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of jewelry elements directed at young girls. This era also saw the creation of a control structure, with Godtfred Kirk Christiansen’s young man Kjeld Kirk Kristiansen signing up the bureaucratic staff and working to modernize the company’s manufacturing strategies.

The 1970s also noticed the introduction of something that allowed customers to pick certain stones they desired to purchase and make their own designs, rather than purchase pre-made products; https://lego-x.com/2020/08/05/why-play-with-lego it was popular with adults, as well as children. In the same decade, Seglar branched out into middle ages territory considering the Castle idea, and in 1980 the company added its first train sets to its lineup.

In 1989 Lego presented the Pirate idea, and with it a wide variety of pirate delivers, wilderness islands and treasure. The company also widened its assortment of facial movement, adding beards, eye outages and lipstick in addition to the standard two eyes and laugh. Some old Lego debt collectors resented these kinds of changes, finding the more simple faces of earlier designs.

As Lego expanded right into a huge international corporation, completely to find ways in order to meet the requirements of their big name customers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which will demanded greater selections and faster transport times. To maintain with these demands, the company begun to reduce total production time for new products by causing more using of computerized assembly systems.