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Digitalization is one of the key elements that develop a company’s growth. It truly is more than the reduction of daily news and using computers to log info – it can be about setting up a new way of doing business that focuses on customer satisfaction, internal interaction, and the circulation https://cloudycrowd.net/2019/12/06/digitalization-of-a-business-and-its-consequences/ info. It is regarding being more efficient, gaining presence over business spend and making decisions with accurate numbers, along with connecting your complete team into a common mission that drives worldwide growth.

This can be a dynamic process that adjustments the ways firms create and capture benefit in the marketplace. This may also accelerate the obsolescence of any firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive standing, firms has to be constantly conscious of digitalization’s impact on their BMs and the encircling business environment.

To explore the influence of digitalization on a firm’s BM, qualitative empirical data were accumulated from 12 interviewees doing work in two unique industries, auto and multimedia. Due to the fact that both industries are seen as a different business models, this kind of research style allowed for a great in-depth a comparison of how digitalization impacts the building blocks of a firm’s BM.

The interviews revealed that in the media sector, the impact of digitalization was felt most clearly regarding value creation and benefit capture aspects. This was typically due to the fact that the media channels industry locations strong emphasis on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.